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This site balance.shopanddinerewards.com has the following in the site, "Check your balance on your cell phone." Our analyzers noticed that the webpage also stated " Click here to find out how." The Website also stated " To view your card balance and transaction history your card must be registered. Locate your card number on the backside of the card. We will not sell or rent your information. VIPReward card holders also receive VIP promotions and exclusive offers from participating retailers. Find more merchants with Rewards and Special Offers in your area." The website's header had gift certificates as the most important keyword. It was followed by gift cards, rewards, and transaction host which isn't as highly ranked as gift certificates. The next words the site used was smartcard. card was also included but might not be understood by web engines.